Aligning Values

Whether through brand or company values, the success of an organisation increasingly comes down to differentiating from competitors. Achieving this requires more than good advertising copy - it needs all employees living these values so that the market experiences it first-hand.

"This is similar to a family situation where one finds common values. Individuality is fine and encouraged - but within an acceptable framework. The conflict arises when a family member's behaviour is at odds with the collective desire. It stands out and causes dissonance. Yet, you don't want to simply cast out the person who is different. In fact, you want to embrace that which makes them an individual but get them working with you and innovating."

Contact Costandius to help you get your team behind your organisation's vision and values.